Beginning your weight loss journey is a brave step, and you put your faith into products that promise to help you reach your ‘ultimate dream body’. Sadly, companies like V-Shred are cashing in on your goals at your health’s expense. It’s essential you read this V-Shred review which expertly dissects the truth behind the company and its founder…
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Written by James Dixon – Certified Personal Trainer and Nutrition Expert
James Dixon is one of the leading voices in the health and nutrition space. He writes for numerous online publications, has a masters degree in Philosophy and is a published author. He is often quoted in major publications on topics ranging from weight loss to mental wellness.
In the era of social media fitness influencers and the pursuit of the ‘perfect’ body, companies like V-Shred have gained enormous popularity by marketing their programs and supplements as the only way to get rapid results. V-Shred has become a prominent player with these promises of quick transformations and sensational testimonials.
However, look a little closer and you can see it for the snake oil it is.
There are myriad concerns regarding their efficacy, safety, transparency, and marketing practices. It’s all pretty rubbish, overly hyped, and, to me, demonstrative of the modern, influencer-led part of the fitness community out to make a quick buck at your expense by promising you the world and giving you nothing for your money.
Snake oil, pure and simple.
What is V-shred?
V-shred is a fitness and nutrition brand on the face of it. It offers coaching, workout plans, meal plans, and supplements to help people achieve their fitness goals. The brand was founded by Vince Sant in 2015 (who is often simply called V-Shred in online fitness chat – he is synonymous with the brand). Sant and his organisation gained popularity for their flexible online coaching programs.
However, V-Shred and Sant himself have been the subject of some negative attention and criticism, which I’m very happy to add to today.
One of the main sources of criticism of V-Shred is its marketing tactics, which have been accused of being overly hyped and misleading. The brand uses social media extensively and often employs clickbait headlines and exaggerated claims to attract clients.
Some would argue that this sort of marketing is typical of the fitness industry, with many brands relying on the physique of their founders as a marketing tool. However, as an ex-personal trainer, I can say for certain that it’s not typical – or, at least, it’s not ubiquitous – and V-Shred are just about the most egregious example since the halcyon days of Mike Chang and Six Pack Abs.
Vince Sant has himself been a subject of criticism regarding his qualifications and expertise in the fitness industry. While he claims to have a degree in kinesiology and nutrition, many have questioned the legitimacy of his qualifications – he has been unable to put these questions to bed.
Some experts in the fitness industry have also questioned the efficacy of the training and nutritional advice provided by V-Shred, particularly for those who are new to fitness or have specific health needs. I am one of these experts – what I see them doing bears very little resemblance to any kind of plan I would put any client on, ever.
V-Shred’s workout and nutrition plans are pretty terrible from a human perspective – they are overly restrictive and challenging to stick to. There is no practical way in which most people would be able to healthily stick to them.
Although the meal plans are customized based on any given client’s food preferences and dietary requirements, they can be time-consuming to prepare and may require access to specific foods or supplements that not everyone can afford.
The workout plans, while offering a variety of options, may not be suitable for everyone, particularly those who are new to fitness or have specific physical limitations.
Many V-Shred users have reported issues with V-Shred’s customer service, particularly with regards to billing and cancellations. Several customers have shared negative feedback, alleging that they were automatically charged for subsequent months of coaching or struggled to get in touch with V-Shred representatives for billing support.
This has raised concerns among users about the transparency and fairness of V-Shred’s billing practices, as well as the ethics of their overall business practices.
While V-Shred and its programs have helped some achieve their fitness goals, the lack of transparency in marketing tactics and concerns regarding Sant’s credibility and expertise are almost insurmountable worries.
Despite this, V-Shred are doing well. They maintain a robust client base and have expanded their operations really quickly – so they must be doing something right, right? There are plenty of testimonials, and results are in favor of endorsing the brand; Sant’s methods do have some fans.
Despite V-Shred being criticized for its marketing tactics, the efficacy of its workout and nutritional advice, and concerns around its founder’s qualifications and expertise, the brand’s rapid growth signifies that V-Shred’s tailored fitness programs are effective for a wide range of users. So I kind of want to buck the trend in professional fitness circles and find something to like. Anything.
V-Shred’s Diet Plans
There isn’t much to like here, unfortunately. Their diet plans are pretty trash.
While V-Shred claims to offer customized meal plans tailored to individual preferences and dietary requirements, there are several factors that raise concerns about the diet programs they dish out.
Firstly, as above, they are incredibly restrictive. Impractically so, often dangerously so. It will be very difficult for most users to stick to the program in the long run. The plans often require specific foods or supplements that may not be easily accessible or affordable for everyone, as above. Realistically, this kind of diet plan is for quick results that won’t last.
You shouldn’t cut down on everything until you lose your weight and then stop. You should relearn how to eat healthily and in moderation. You won’t get any of this from V-Shred. It seems beyond them to structure their plans in any kind of constructive way.
Additionally, the meal plans provided by V-Shred have been accused of lacking variety and flexibility. While they claim to be customized, some users have reported receiving similar or repeat meal suggestions. This can make it monotonous and boring to follow the plan, and undermines V-Shred’s ethical credibility (not that there is much to undermine in the first place). This will all make it far more likely for users to stray from their diet plans and ultimately struggle to progress as they would like.
V-Shred’s diet programs also overly emphasise supplements over whole foods and healthy dietary nutritional intake. The brand offers its own line of supplements, of course, so they would want to emphasise supplementation.
And while these supplements are touted as being optional, there is still a considerable focus on promoting their use within the programs. It’s a hard sell and nothing more.
In fact, some users have reported feeling pressured to buy and take these supplements, even when they may not be quite appropriate for their personal preferences or budget. This focus on supplements may detract from the importance of whole foods and a balanced diet, leading to a reliance on external products rather than wholesome nutrition.
There is also a dearth of professional input and guidance in the development of these diet programs. While V-Shred claims to have experts creating the meal plans, there is little transparency about the qualifications and expertise of his employees or collaborators. There is nobody behind them qualified to ensure efficacy or safety.
This lack of clarity may leave users questioning the credibility and accuracy of the nutritional advice provided, especially when it comes to addressing specific health conditions or dietary needs. It certainly raises a few red flags for me.
Finally, V-Shred has a bit of a reputation for poor customer service. Issues with billing, cancellations, and difficulty in reaching out to customer support are pretty rife. If all you are is a sham with a sheen, at least make sure that the sheen shines.
One of the common patterns observed with V-Shred and many other nutrition companies is their tendency to take a small piece of truth and distort it into something that it’s not. V-Shred often rely on outdated or animal research to support their claims, which raises a red flag in terms of their credibility and reliability.
When it comes to weight loss, V-Shred offers users the choice between a macro plan or carb cycling, which they call ‘metabolic confusion’.
However, it is important to note that your metabolism doesn’t actually get confused – I hope this isn’t too much of a surprise for you!
In fact, your metabolism is incredibly precise. It knows exactly what to do to keep you right. These claims are risible.
Carb cycling and macro counting can be effective approaches to cutting calories for weight loss. However, both methods involve a significant amount of counting and tracking, which goes against the notion of intuitive eating.
Let’s take a look at some examples of V-Shred’s so-called ‘personalized’ meal plans. These plans focus primarily on calorie restriction, with little regard for other crucial factors such as macronutrient balance.
For instance, the inclusion of a meal plan with 51% carbohydrates may appear high at first glance, but when you realize that the total calorie intake is under 1,200, it becomes clear that this is essentially a low-calorie diet. And let’s be honest, the focus should be on overall calorie intake rather than obsessing over macros.
The fact that V-Shred promotes such low-calorie meal plans, with the lowest day at 1,195 calories and the highest just over 1,500 calories, is a significant red flag. In reality, most people find it difficult to sustain this level of calorie restriction, leading to potential physical and emotional health risks.
While following a low-calorie diet may result in weight loss, it is important to recognize that meal plans do not teach you how to develop a healthy relationship with food or how to make sustainable and informed choices in the long run. Relying solely on meal plans is not a viable solution for a lifetime of healthy eating.
Furthermore, V-Shred’s approach lacks a psychological or emotional component, which is crucial for addressing the underlying factors that contribute to unhealthy eating habits. This oversight is glaring and wrong – do not look to V-Shred for any kind of holistic or effective guidance.
V-Shred’s nutrition program is characterized by misleading claims, lack of individualization, and potentially damaging psychological effects. Their reliance on outdated research and pseudoscientific terms undermines their credibility. Don’t buy into it, please.
V-Shred’s diet programs are no cause for hope. They are poorly thought out in their restrictiveness, lack of variety, focus on supplements, potential lack of professional guidance, and subpar customer service.
While some users may find success with these programs, it is important to approach them with caution and consider individual needs and preferences. If you can, you should consult a registered dietitian or healthcare professional who will be able to provide better guidance and ensure that dietary changes are sustainable, balanced, and suited to your specific goals and requirements.
Or speak to any personal trainer in your local gym. They will have at least as good a body of knowledge, and likely far higher ethical standards, than you will find with V-Shred.
V-Shred and Nutrition
V-Shred’s nutrition claims are not only unsupported by evidence but are also hyperbolic, giving false hope and creating unnecessary anxiety for those of us seeking honest, real dietary solutions. The brand seems to rely on marketing tactics that play on people’s insecurities, promising drastic weight loss – as much as 21 pounds in just a few weeks, which even if achievable, is incredibly unhealthy.
Moreover, weight predictions are complex and multifaceted, varying for each individual depending on a dizzying number of factors, including genetics, lifestyle, mental wellbeing, environment, socioeconomic status, body composition, and much else besides. Making a blanket statement about weight loss is not only irresponsible but also misleading for users, setting unrealistic expectations and potentially harmful goals.
V-Shred often uses buzzwords and pseudoscientific terms to create an illusion of expertise and credibility. For example, Vince, the founder, refers to low, stalled, or broken metabolic types. This is hogwash. Nothing about it is backed in any way by scientific evidence.
These terms might sound dire and alarming, particularly for those struggling with weight or health concerns, playing on their fears and inducing a false sense of urgency. Indeed, V-Shred seems to rely on creating an unneeded sense of urgency and fear so that users will purchase their products as a cornerstone of their marketing technique. This is entirely unethical and also potentially really harmful.
Moreover, there is a lack of transparency and clarity in V-Shred’s nutritional claims (see below – they aren’t ones for evidence or openness). The scientific evidence supporting their dietary recommendations is unclear, and there is little information provided on the sources or principles underlying their approach to nutrition.
So we can say quite confidently that V-Shred’s nutrition claims are exaggerated, pseudoscientific, and manipulative. Their use of marketing strategies to induce anxiety and fear in potential users is ethically unacceptable. The lack of transparency and reliable scientific evidence supporting their dietary recommendations raises serious doubts about their products’ effectiveness and safety.
Ultimately, you should approach V-Shred’s nutrition claims with caution and scepticism, to put it lightly.
Realistically, don’t listen to a word they say.
So, can we find hope in V-Shred’s evidence-based approach to what they do?
No, in short. There is nothing worth celebrating here, either. In fact, there’s plenty of dispiriting nonsense floating around.
For example, V-Shred’s use of before and after photos and the evidence behind their claims has been a subject of criticism and scepticism. Though these testimonials and images of transformation may appear impressive at first glance, there are several reasons to doubt their credibility.
One of the main criticisms of V-Shred’s before and after photos is the lack of transparency and consistency in their presentation.
Some users have noticed discrepancies in the lighting, poses, and body positioning between the before and after photos, making it difficult to accurately assess the true extent of the transformation. Manipulating these variables can create an illusion of more dramatic results, leading to unrealistic expectations for prospective customers.
Moreover, the use of before and after photos alone is not considered reliable evidence in the scientific and fitness communities. Without additional information such as body composition measurements, progress tracking, and lifestyle changes, it’s a bit of a false narrative to attribute the results solely to V-Shred’s programs. There are always too many additional variables at play. The absence of these supplementary data and the reliance on visual representations make it difficult to evaluate the true effectiveness of their methods.
In addition to this, V-Shred’s reliance on testimonials from their clients also raises concerns about potential bias and cherry-picking of success stories. You can have three success stories out of a thousand users. That’s 997 dissatisfied customers, but it doesn’t stop you from showing those three happy ones and giving the impression that all users are happy with your services.
Of course, this is a criticism of advertising more generally. V-Shred aren’t alone in this kind of manipulation. But they’re one of the more egregious examples I’ve seen in a long time.
There is a lack of rigorous scientific evidence supporting V-Shred’s claims. While the brand promotes its programs as scientifically based, there is limited information provided on the specific studies, research, or scientific principles underlying their approach to fitness and nutrition.
If all else were perfect (which I hope you’re beginning to see it isn’t), I would write them off on this alone. This lack of transparency makes it challenging for users and experts to assess the validity and reliability of their methods.
As a result of all of this, we can see a bit of a cloud gathering over V-Shred – the lack of rigour, honesty and, to be realistic, integrity at play are all incredibly worrying. Or they would be if you decided to use their products, which I hope you don’t.
V-Shred bombard you with reading material, much of it fatuous.
They send out daily emails often including PDFs that are made to appear as helpful tips for improving your life. However, it becomes glaringly obvious that these documents are riddled with marketing tactics.
The inclusion of marketing strategies in these PDFs raises a significant concern about the transparency and credibility of V-Shred’s approach. It reeks of in-app purchase culture, which nobody should have to deal with, especially when trying to look after their health and wellbeing.
One PDF that I’ve taken a look at talks about cravings, for example. It provides suggestions on how to manage cravings, but the recommendations offered are… odd, to say the least.
Suggestions like chewing gum, drinking water with BCAAs (branched-chain amino acids), and buying smaller dishes are put forward as solutions. These recommendations are not only ineffective but also lack scientific evidence to support their efficacy.
Furthermore, it is important to note the constant presence of a 20% off/sale tag on almost every product that V-Shred sells. This marketing tactic creates the illusion that customers are getting a deal or discount.
However, you should always bear in mind that these sales and discounts are often manipulated in a way that does not result in any true value for the customers. The prices of the products may be artificially inflated to create the impression of a bargain when, in reality, customers end up paying the same amount or even more than they would have without the discount.
Again, this isn’t unique to V-Shred. They are just particularly bad for it.
So then, V-Shred’s reading material like their PDFs, which are presented as helpful tips, are filled with obvious marketing techniques that compromise their credibility and reliability. The lack of evidence-based recommendations, such as the suggestions for managing cravings, further undermines V-Shred’s expertise in the realm of nutrition and weight loss, whilst the hard sell always at play gives you a good glimpse of who they really are and what they’re really about.
It’s all shoddy, all pretty distasteful.
Then there are the supplements. Really, it’s not much of an overstatement to claim that everything else they do is simply a front to sell their supplements. They underpin V-Shred’s business plan to such an extent that V-Shred are, realistically, nothing more than a supplement company with some pretty shockingly unethical marketing practices.
And the supplements themselves are terrible.
One of my main issues with V-Shred’s supplements is their reliance on proprietary blends. I always, always hate to see these.
Proprietary blends essentially hide the amount of any given ingredient included. You know more or less what you’re putting into your body, but never how much of anything. This means two things.
Firstly, you cannot know how effective a supplement will be, as there is little way of knowing whether or not the active ingredients are dosed at useable levels. Secondly, and more worryingly, you cannot know how safe a supplement is, as you don’t know if any given ingredient is included in unsafe, potentially toxic quantities.
I therefore very rarely advocate anybody to use any supplement that uses proprietary blends. They are no good.
V-Shred also don’t use any kind of third-party testing. There really is no way of knowing how safe or effective their products might be. This is pretty inexcusable to me.
The marketing tactics that V-Shred use to promote their supplements are also questionable. The company often relies on promises of quick results and transformation to entice customers into purchasing their products.
These claims are often unsupported by scientific research and may create unrealistic expectations. The focus on quick fixes and transformation undermines the importance of sustainable and evidence-based approaches to health and fitness.
It is also worth noting the pricing strategy employed by V-Shred in relation to their supplements. The company often emphasizes discounts and limited-time offers to create a sense of urgency and encourage customers to make a purchase (see above – their literature always comes riddled with this kind of junk).
You should be able to make a calm, informed decision about buying a well-priced, steady supplement from a reliable company.
V-Shred’s specific supplements have been a source of concern for consumers due to their dubious claims and potential risks.
For instance, their HGH boosters claim to increase the production of human growth hormone in the body, which can have benefits such as increased muscle mass and improved recovery time. However, there is pretty much no scientific evidence to support these supplements’ efficacy.
Additionally, the use of HGH boosters can be problematic due to the potential for side effects such as nausea, headaches, and joint pain. Long-term use of supplements like this may also lead to hormonal imbalances – or, rather it would if they worked, which they probably don’t. Is that a plus point? I’m not sure. It seems a bit backhanded either way.
V-Shred’s other specific supplements are more than ripe for similar criticism. For instance, their fat-burning supplements claim to increase metabolism and burn fat quickly.
However, scientific research suggests that the use of fat-burner supplements may not result in significant weight loss and may even lead to adverse health outcomes. Some of the side effects associated with fat burner supplements include jitteriness, anxiety, nausea, and insomnia.
I would also argue strongly that V-Shred’s reliance on supplements as a core part of their business plan raises questions about their priorities. Instead of focusing on holistic health and well-being, V-Shred places a significant emphasis on selling their proprietary supplements.
This business model suggests that the company’s revenue and profit may heavily rely on supplement sales rather than comprehensive, evidence-based guidance for improved health and fitness. It also means that they have a more strongly vested interest than is comfortable on stuffing you full of pills.
V-Shred’s supplements raise concerns regarding their effectiveness, safety, transparency, and marketing tactics. The use of proprietary blends, unsupported claims, and reliance on sales promotions create doubt about the integrity and quality of these products.
Additionally, the potential for harmful ingredients or adulteration raises safety concerns. Their specific supplements, such as HGH boosters and fat-burners, are a cause of concern for consumers due to the lack of scientific evidence to support their efficacy and the potential risks associated with their use.
There is nothing much here to inspire any kind of confidence.
I’ve tried to find something to like here. Something to justify V-Shred’s success. I’ve not been able to, however, which is disappointing. Nobody should use them. Their business should fold tomorrow and their founder should disappear from public view, all for the public good. That’s my ideal world in a nutshell.
While V-Shred’s marketing tactics and claims of quick results are undoubtedly appealing, the lack of scientific evidence supporting their supplements and the potential risks associated with their use should give you pause for thought.
With uncertain proprietary blends, questionable marketing tactics, lack of third-party testing, lack of visible qualified personnel, and unreliable pricing strategies, it’s difficult to trust the quality and integrity of V-Shred’s products.
Rather than relying on quick fixes and supplements with questionable efficacy, you should prioritize evidence-based approaches to health and wellness. With decent guidance and smart lifestyle choices, you can achieve long-term, sustainable results that are both safe and effective.
You won’t get this with V-Shred. Move on, don’t buy into the hype. It’s all snake oil in the end.